During the most famous festivals such as the Cali Fair, the Barranquilla Carnival, the Iberoamerican Theater Festival and the Flower Festival is when the most tourists come to Colombia. Many people visit Colombia during Christmas time and the celebrations surrounding the Independence of Colombia

Even though Colombia has been plagued with Travel advisories because of FARC and other guerrillas groups, it has continued to attract more tourists in recent years. The apparent cause appears to be the current hardline approach of President Álvaro Uribe called democratic security to push rebels groups farther away from the major cities, highways and tourist sites that may attract international visitors. Since President Uribe took office in 2002, he has notably increased Colombia's stability and security by significantly boosting its military strength and police presence throughout the country. This apparently has achieved fruitful results for the country's economy, particularly international tourism. In 2006, tourism officials are expecting approximately 1.5 million international visitors to visit Colombia, an astonishing increase of about 50% from the previous year.

Even Lonely Planet, a world travel publisher, has picked Colombia as one of their top 10 world destinations for 2006. The World Tourism Organization reported in 2004 that Colombia achieved the third highest percentage increase of tourist arrivals in South America between 2000 and 2004 (9.2%). Only Peru and Suriname had higher increases during the same period.